As featured on marketing oracle B&T weekly, Hunter CEO, Simon Hakim takes a look at a mega merger of some of the world’s biggest beer brands and says there are a number of lessons to be learned for Aussie challenger brands too.
Hunter’s guide to
Branding a startup can be daunting as a founder unless you’ve got the background skills as a marketeer. Even then, finding the objectivity to birth your own brand can be challenging.
Whilst we can’t pack everything we wanted to into a quick start guide… here are some useful fundamentals for creating the bones of a brand if you’re a new business or startup.
Hunter’s guide to… managing a rebrand in a fast-growth business Is the time even right for a rebrand? Before you launch into a rebrand, it’s worth asking the question whether the time is right to do so. Will a rebrand tackle all business headwinds or will it just gloss over the problems? What are your …