When Big Brands Fight
As featured on marketing oracle B&T weekly, Hunter CEO, Simon Hakim takes a look at a mega merger of some of the world’s biggest beer brands and says there are a number of lessons to be learned for Aussie challenger brands too.
Hunter’s guide to
Keep It Simple
Ten minutes on all things brand design with Hunter Senior Designer, Stine Kristoffersen.
Hunter’s guide to… a minimum viable brand for startups
Branding a startup can be daunting as a founder unless you’ve got the background skills as a marketeer. Even then, finding the objectivity to birth your own brand can be challenging.
Whilst we can’t pack everything we wanted to into a quick start guide… here are some useful fundamentals for creating the bones of a brand if you’re a new business or startup.
Hunter’s guide to… managing a rebrand in a fast-growth business
Hunter’s guide to… managing a rebrand in a fast-growth business Is the time even right for a rebrand? Before you launch into a rebrand, it’s worth asking the question whether the time is right to do so. Will a rebrand tackle all business headwinds or will it just gloss over the problems? What are your …
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