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Whilst it’s too early to say how well our new brand build for Trident Foods is going, we can tell you a little bit about the inspiration behind it - gorgeously yummy Chicken Massaman, Nasi Goreng and just about any other Asian night market or street food dish going.

Getting in-touch with our foodie-selves, we based Trident’s New Zealand build on a very human insight/trend - foodies everywhere still love to snap #foodporn pics of their dishes and share them with the world. Developing a simple challenge to appeal to their competitive sides, the build heroes three very distinctively different product offerings whilst also showing off a new brand tagline that heralded Trident’s authentic Asian heritage.

Right, time to get the wok on.

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