hunterand blog suntory kakubin whisky brand activation the exchange japanese hiball

Every summer, there is a new drink on the block that looks set to quench the national thirst and this year, it’s the Highball; a “refreshing mix of lemon, ice, soda and Kakubin whisky”. Having tried it a couple of times in the name of research, it’s fast become a Hunter favourite which makes life easier when convincing others they’ll like it as well. To make it all the more appealing, we have taken a colourful Tokyo neon inspired approach, reworking the name to produce a brand build that would do the streets of Shibuya proud.

Keep an eye out for it in establishments of note.

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