Project: Auchentoshan Whisky
Client: Beam Suntory
Expertise: Brand Activation, Strategy & Packaging
Capitalising on the warmed cocktails trend sweeping the globe, we collectively put down our hot toddies and decided it was time to get busy creating a bespoke cocktail warmer for some of Australia's finest bars. Whilst warmed cocktails might be winter’s hottest drink, its fair to say the actual warmers aren’t the nicest things to look at. Fine for minestrone soup but cocktails?
Working with one of our favourite co-creators Ingrid Tufts, we saw an opportunity to create something sleek that caught the eye and imagination. “We wanted it to be a slightly mysterious utilitarian object” Tufts said. “In form the rounded shape was taken from old naval mines, however it became known as the sputnik. The matte black exterior adds to the mystery of what it might be and hold. When the heating fuel gets going the whole things splutters a little as if something is being brewed within”.
Collectively, we’re really excited with the results as ‘Sputnik’ grabs its fair share of attention. Something else that warmed the cockles being news that volume for The Exchange's spirits portfolio increased exponentially as the warmers were quickly snapped up and the brand activation gained traction.
Brand strategy, creative strategy, creative direction, art direction, activation, packaging, project management, production management & execution.