From Little Pots

hunterand projects little paddock ice cream packaging animation

Project: Little Paddock Ice Cream
Client: Kohu Road
Expertise: Brand Strategy, Identity & Packaging

"To say this little brand changed the category is a bit of an understatement. Not only did we win plenty of awards, we also caused plenty of copycat competitors to come rushing in." - Michelle Preston, General Manager

We have a simple criteria when it comes to which start up projects we work on. Like, is there a good story to tell and will we fall in love with it? Or is the product as good as they say it is? So when it came to boutique ice cream company, Little Paddock, they answered those questions straight away. And they make ice cream. Heavenly, beautiful ice cream.

hunterand projects little paddock ice cream packaging 3

Using only natural ingredients, snubbing emulsifiers and other preservatives used by the big boys, Little Paddock’s mission is to produce the best ice cream possible and put a smile on your face. Working closely with Michelle and her team, we quickly set about turning Little Paddock into a friendly, human brand.

Naturally, being an ice cream brand, the first and perhaps most important output is the packaging. Knowing quite a few ice cream brands go loud on colour and cliche, we made a point of difference by designing a look that was more natural and pared back. The tubs also featured expansive, quirky stories who’s sole aim was to charm the sweet bejesus out of people.


Brand strategy, creative strategy, creative direction, art direction, copywriting, graphic design, naming, brand identity, illustration, packaging design, project management, production management & execution.

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