Project: Pressed Juice
Client: Sensory Lab
Expertise: Brand, Strategy & Packaging
Having successfully Rebooted Sensory Lab’s brand positioning and identity, our next challenge was to take the Reboot across every single consumer touch point. This included Sensory Lab’s extensive range of non-coffee products, and in particular their brand spanking new pressed juices. Each juice is concocted with the freshest of fresh, healthy ingredients and each flavour is meant to give the drinker a different type of boost.
Drawing upon our beverage experience, we looked at ways of creative something individually unique that would resonate and build a solid fan base. “Using the health boosts as inspiration, we went to town creating names that suggested the impact the drinks may have on you”, says Hunter Senior Creative, Jono Kemps. “With a paired back design that lets the natural colours of the juice do the talking, we've also used Sensory Labs periodic cubes to help anchor the juices within the Sensory family whilst also giving them their own personality.”
Although the juices have only recently hit the chiller shelves, initial responses at the till and on instagram, Facebook and the like have been fantastic as the range looks set to steal market share in a hotly contested category.
Brand strategy, creative strategy, creative direction, art direction, copywriting, graphic design, naming, brand identity, packaging design, project management, production management & execution.