Yossha! Yossha!

hunterand projects suntory kakubin whisky brand activation 2

Project: Yossha! Yossha!
Client: Suntory Kakubin Whisky
Expertise: Brand Activation & Strategy

"It’s been an absolute pleasure working with you and the team at Hunter." - Hannah Goodey, Assistant Brand Manager, Beam Suntory

We’re really excited about our ‘little-big-little’ brand activation for Suntory’s Kakubin Whisky. Wanting to drive consumer action in Yakitori and other Japanese bars across Australia, we got in touch with our back-street Shinjuku pasts and came up with a kitsch Sumo inspired roller menu.

Working with New Zealand’s wonderfully talented designer/makers George & Willy and their near legendary roller menu, we twisted things by adding a larger-than-life Sumo Wrestler’s head. Illustrated by regular co-creator Nick Spender, the head is positioned just so that you can pull down on his ‘tongue’ and have a scribble. Just do it gently. Sumo Wrestlers can get angry.

hunterand projects suntory kakubin whisky brand activation 1
hunterand projects suntory kakubin whisky brand activation animation

Capabilities:

Brand strategy, creative strategy, creative direction, art direction, graphic design, illustration, activation, project management, production management & execution.

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