hunter website about us

Us. You. This

Since Hunter began in 2010, we’ve helped create over a billion dollars worth of value for our clients. This has included start ups, scale ups, and of course those bigger brands in need of a reboot. Our purpose is to help you change your brand for the better.

A world of disruption

We live in a world of disruption. Everything is changing and big brands have the most to lose. With business models driven solely by the creation of shareholder wealth, they were built for a world that no longer exists. Creation of social or environmental wealth is an uncomfortable subject for them.

Cost cutting, not innovation

Instead of growth through innovation or reinvention, we’re seeing a greater veracity of restructures, mergers and acquisitions in an attempt to not only stay relevant, but to cut costs in order to return unattainable year-on-year profits to shareholders.

Cheaper, not necessarily better

We’re also noticing the bigger shifts in retail, where the race to the bottom is killing competition, reducing brand owner margins and screwing suppliers out of a living. This model is unsustainable, it’s broken and something has to give.

Start up. Scale up. Reboot

Whilst this might sound like apocalyptic doom and gloom, we believe it’s a super exciting time for entrepreneurs, challenger brands and agents of change to start up, scale up and reboot their brands for the better. Now, more than ever before, it’s easier to start and scale a business to stratospheric heights.

Simplify

Our model is built on immersion, collaboration and iteration. Starting with our strategic planning process, we’re keen to understand your world. How and why it’s changing, what winning looks like, what losing looks like and finally what’s stopping you from moving forward.

Humanise

If you’ve had a chance to look at our work, then you’ll hopefully notice a thing or two on how we treat our client’s branding. We’d probably use words like ‘human’, ‘considered’, and ‘modern’ to describe the way we do things. Nice words aside, the one truth that runs through every brand is the fact that they should be built from a unique, humanised strategic position. Without this, it’s just window dressing.

Connect

We take branding seriously. For us it’s more than a logo, colour palette, typography, illustrations, images, packaging or websites. If our brand work doesn’t show empathy and respect for the people’s lives it wants to participate in… then we’ve failed.

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