the making of...highwayman

The making of… Highwayman Whisky

First off, we’d like to tell you that Highwayman Whisky founder, Dan Woolley used to be a client of ours when he worked for The Exchange (Coca-Cola Amatil/Beam Suntory). It was there that he and the rest of the team opened our eyes, ears, noses, hearts, and palates to all things whisk(e)y. That included pretty much everything within the Beam Suntory premium spirits portfolio, and then some. We were fortunate enough to imbibe our fair share of the best of the best from Ireland, Scotland, America, Canada, and Japan. So, it’s with great pleasure that we bring you this story of how a man known as ‘Mr. Whisky’, went on to make his dream a reality.

The making of… Good-Edi

After learning 2.7 million disposable coffee cups were being sent to landfill in Australia each day, Catherine Hutchins and Aniyo Rahebi developed an idea for a truly biodegradable coffee cup. With a shared vision to make a positive difference to our planet, Good-Edi – the edible cup was born.

hunter blog good edi cups cheers
the making of...bread&jam

The making of… Bread & Jam

This week we hear from Jason Gibb, co-founder of the UK's biggest annual food and drink founders' festival, Bread & Jam. In a lovely story of ‘paying-it-forward’, Jason shares the inspiration behind the two-day event where founders of emerging and scaling food and drink brands get the chance to pitch their wares and pick-the-brains of other entrepreneurs, innovators, investors, media, industry leaders and buyers.

The making of… The Vegan Dairy

As the plant-based revolution takes the FMCG world by storm, at Hunter, we’ve been talking to the brands who are shaking up the category. Each one has something in common - their burning desire to change the way we consume food and the antiquated ills associated with it. So when we caught up with Brittany Bertschinger, co-founder behind The Vegan Dairy, we learned all about their inspiring story and how they launched a plant-based dairy business… in search of that perfect Persian Feta.

the making of...vegandairy
the making of...three wishes

The making of... Three Wishes

The global breakfast cereals market is dominated by big multinational players like General Mills, Kellogg’s, and PepsiCo. These cereals usually consist of mass-market commodity grains like wheat, barley, oats, and corn and come in the form of snacks, crunches, and flakes. It’s a highly concentrated, super competitive, and promotional heavy category… so why would anyone in their right mind decide to launch a brand to challenge the incumbents?

Enter Ian Wishingrad, Margaret Wishingrad, and their son Ellis Wishingrad (aka Three Wishes) who are on a mission to not only make wholesome food but also to use their experience in branding to make a dent in the multi-billion dollar breakfast cereal category.

The making of… Pop Up Grocer

With the rise of challenger brands, direct-to-consumer business models, and growing opposition to the lifeless mass-market grocery chains... it was only a matter of time before someone put two and two together. Give these startups, challenger brands, and agents of change an opportunity to engage directly with like-minded consumers, but in a cool retail environment. Make it fun, make it modern… and give it a heap of soulful brand love. Enter Emily Schildt, founder of Pop Up Grocer who was so fed up with lackluster, thoughtless shopping environments she decided to do it her way. 

178822538 3786826064778145 3414305558768360061 n copy
75795b92047739.5e42b5e9a818d copy

The making of… Like the Wind

Ideas can come from anywhere. Sure, we know that because that’s the business we’re in at Hunter. But what happens when a lifestyle change becomes a passion and suddenly you're thinking of different ways to turn this ‘thing’ into a side hustle gig? Here's the story of Julie and Simon Freeman, co-founders of cult runners magazine, Like the Wind.

The making of… Curiously Cauli

With all the excitement of late around plant-based food globally, we couldn’t wait to sink our teeth into something a little closer to home. For us here at Hunter, we’re interested in all things branding but more importantly how that brand delivers from a consumer point-of- view. Is the product nutritious? Is it healthy? And above all is it tasty? Will people come back and buy it again and again. Is there a meaning behind the facade?

Enter co-founders Bianca Luscombe, a Type 1 diabetic since age six, and partner Farren Ray, who enjoyed a 13-year career in the AFL and their company Curiously Cauli. This is their story.

untitled 2
hunterand blogtiles chris curry

Hunter's guide to… managing a rebrand in a fast-growth business

Rebranding a business or product is a time consuming process at the best of times and not one for the faint-hearted. This is especially true in a fast-growth business with lots of moving parts.

To help make things run a little more smoothly, here’s our top-line guide to managing your team through the process.

Hunter's guide to… a minimum viable brand for startups

Branding a startup can be daunting as a founder unless you’ve got the background skills as a marketeer. Even then, finding the objectivity to birth your own brand can be challenging.

Whilst we can’t pack everything we wanted to into a quick start guide… here are some useful fundamentals for creating the bones of a brand if you're a new business or startup.

hunterand blogtiles thought catalog jnxtlv fo14 unsplash
hunterand blogtiles two bottles lr

The making of... Gnista

Like us, I'm sure many of you out there have seen a downward trend in alcohol consumption. In contrast, the low/no-alcohol category is seeing a major uplift and is forecast to grow 31% by 2024. To find out more, we attended an industry deep-dive event, ‘Thirsty Business’, and this is where we met Erika Ollén, founder of Swedish non-alcoholic label Gnista. This is her story.

The making of... BAE Juice

Some of the best ideas appear when we’re simply living our lives and experiencing the world around us. In this ‘The making of…’ Tim O’Sullivan shares the story of how meeting his girlfriend’s parents for the first time cultivated a love for Korea and the concept for BAE Juice. Here’s the low-down.

hunterand blogtiles bae juice
hunterand blogtiles noodles renders

The making of... Future Noodles

Instant noodles. Two words that conjure up memories of childhood dinners and student cuisine. Right? And, depending on where you lived there were those cheap mass-market major brands with obscure ingredient numbers and equally questionable nutritional value. As easy as adding hot water, waiting three minutes, a quick stir, and then eating. Well, that was then and this is now. The market has shifted, become healthier, and a heap more fun. Enter London chef Carl Clarke (founder of Chick N’Sours) and partner, Jono Holt (founder of Otherway Design Agency) who had a serious appetite for noodles... well Future Noodles to be exact. Here's their story.

The making of... Meg

Shopping in a mass market sports store to find the ideal exercise roller (the kind of product you'd want in your home), co-founders Gab and Lillie quickly realised there was nothing out there to meet their needs. The search led them to create and launch their own brand Meg. Here's their story.

hunterand blogtiles meg cork roller cream p
hunterand blogtiles what about work for free

Why we don't pitch at Hunter

Choosing a brand agency is a big decision for a client. Likewise, so is selecting the right opportunities as an agency. Our time and resources are finite. We like to do a great job for people, products and services we believe in. Here's why we think ditching the pitch makes sense all round.

Five retro Aussie food brands worth resurrecting

Perhaps it’s the lockdown effect, but our Melbourne-based Hunters have been reflecting on iconic Aussie food brands that have simply disappeared. Here's their pick of five Australian products worth resurrecting.

hunterand blogtiles sunnyboy
hunterand blogtiles magic spoon

Five DTC (direct-to-consumer) food brands taking on the multinationals

Food is big business for big corporations. Whilst there are no end of boutique food brands, are there any with the potential to take on the big guys at their own game? Here we take a look at five brands taking a shot in the biggest food categories.

Five DTC (direct-to-consumer) beverage brands shaking things up

Boutique food and drink brands are thriving, taking on big corporates by going direct. Traditionally, the route to a viable business was to achieve listing with supermarkets. However more brands are bypassing or supplementing retail sales with DTC purchases via their own web shops.

hunterand blogtiles ugly
hunterand blogtiles max kobus

10 Years Of Hunter – Part 4

Hunter began in 2010 with a mission: to create value for our clients. In the last decade, we’ve done that, becoming one of Australia’s top branding agencies on the way to more than a billion dollars in created value for start-ups, scale ups and bigger brands in search of a reboot.

On the occasion of our 10th anniversary, we wanted to take a look back with founders Matt Gibbins and Simon Hakim to see what was learned, what has changed, and what advice they have for the future.

In part four, Matt and Simon talk about things that are different in 2020 vs 2010 for brands advice for brands looking forward.

Words: lyndabrendish.contently.com
Photo: max-kobus via Unsplash

10 Years Of Hunter - Part 3

Hunter began in 2010 with a mission: to create value for our clients. In the last decade, we’ve done that, becoming one of Australia’s top branding agencies on the way to more than a billion dollars in created value for start-ups, scale ups and bigger brands in search of a reboot.

On the occasion of our 10th anniversary, we wanted to take a look back with founders Matt Gibbins and Simon Hakim to see what was learned, what has changed, and what advice they have for the future.

In part three, Matt and Simon talk about favourite projects and unexpected moments.

Words: lyndabrendish.contently.com
Photo: nomis_mikah

hunterand blogtiles 10
hunterand blogtiles okwaeze otusi b4v1dv uxae

10 Years Of Hunter - Part 2

Hunter began in 2010 with a mission: to create value for our clients. In the last decade, we’ve done that, becoming one of Australia’s top branding agencies on the way to more than a billion dollars in created value for start-ups, scale ups and bigger brands in search of a reboot.

On the occasion of our 10th anniversary, we wanted to take a look back with founders Matt Gibbins and Simon Hakim to see what was learned, what has changed, and what advice they have for the future.

In part two, Matt and Simon talk about what they would have done different and some lessons learned.

Words: lyndabrendish.contently.com
Photo: Okwaeze Otusi via unsplash.com

10 Years Of Hunter - Part 1

Hunter began in 2010 with a mission: to create value for our clients. In the last decade, we’ve done that, becoming one of Australia’s top branding agencies on the way to more than a billion dollars in created value for start-ups, scale-ups and bigger brands in search of a reboot.

On the occasion of our 10th anniversary, we wanted to take a look back with founders Matt Gibbins and Simon Hakim to see what was learned, what has changed, and what advice they have for the future.

In this first instalment, co-founders Matt and Simon apply a little hindsight into what they got wrong and what others got wrong about Hunter.

Words: lyndabrendish.contently.com
Photo: Claudio Schwarz | @purzlbaum via unsplash.com

hunterand blogtiles claudio schwarz purzlbaum
hunterand blogtiles creative branding agency team

Words Are Everything

Not just the ones we write or say but the ones our clients use to describe what we’ve done for them. Which is why we’re chuffed to be named one of Clutch’s Top Creative Branding Agencies in Australia.

Now Is Good

Hunter CEO Simon Hakim shares his thoughts on when it's the right time for a brand reboot.

hunterand blogtiles now is good photograph gerardo marrufo
hunterand blogtiles the exchange location

Start Up, Scale Up.

Brands never stand still. They evolve, grow, learn things… move with the times. And Start Ups move at a lightening pace, so managing to wrangle all of the good folk from The Exchange into one place for the next part of their brand journey was a task of epic proportion.

Coors Beer

Whilst we can’t talk too much about the ins & outs of our brand activation for Uncle Sam’s iconic beer label Coors, we can say it involves beer, lots of beer.

hunterand blogtiles coors
hunterand blogtiles trident post

Food Glorious Food

Whilst it’s too early to say how well our new brand build for Trident Foods is going, we can tell you a little bit about the inspiration behind it - gorgeously yummy Chicken Massaman, Nasi Goreng and just about any other Asian night market or street food dish going.

#andme

Hunter's ECD Matthew Gibbins shares his thoughts on brands and their role in the potential demise of his social media weapon of choice, Instagram.

hunterand blogtiles news matthew gibbins
hunterand blogtiles sensory lab bags

Keep It Simple

Ten minutes on all things brand design with Hunter Senior Designer, Stine Kristoffersen.

When Big Brands Fight

As featured on marketing oracle B&T weekly, Hunter CEO, Simon Hakim takes a look at a mega merger of some of the world’s biggest beer brands and says there are a number of lessons to be learned for Aussie challenger brands too.

hunterand blogtiles news simon bt
hunterand blogtiles the exchange japanese hiball

Moshi Moshi Hiball

Sun. Blue skies. Kakubin whisky. Soda water. Ice. And a wedge of lemon. As summer rolls closer, we’ve been getting ready to introduce Australia to the Highball, it's Japan's and now our favourite summertime tipple.

Scroll to Top