Filter Projects Start-UpScale-UpRebootAll projects 2XU / BRAND REBOOT 2XU, Purpose and Private Equity. How to find Purpose, whilst building value of a Private Equity owned sportswear brand. HUBBARDS FOOD / BRAND REBOOT Rebooting Hubbards to sell to NZ’s richest person. Creating the brand traction needed for market domination and success. SALT&PEPPER / BRAND REBOOT 0-50 stores at 1000km/h. Pivoting from a DTC and wholesale focus to an inspired ‘Bricks & Mortar’ strategy, salt&pepper is a brand reboot and scaling story playing out at warp speed. GROLSCH / BRAND REBOOT Making the Grolsch global brand local, then global again. A beer brand strategy to challenge cookie-cutters and an industry status quo. SENSORY LAB / BRAND REBOOT Wake up, smell the Yirgacheffe. Making a coffee brand perfect and future proofing it for success.
