We are Hunter. Creative branding agency for ambitious founders, venture capitalists and private equity firms.
We help businesses to simplify, humanise and connect their brands to modern-day consumers in order to launch, scale and sell.
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Start up
Now you've got your minimum viable product (MVP), it's time to think about your minimum viable brand (MVB).
Despite what the marketing and branding books say, we know first-hand that all Start-Ups are fundamentally different. Some are already well-versed in a particular category and have found a gap they know they can fill. Whereas others, simply jump in guns blazing on a passionate hunch.
Whichever way you get there, it's vital that you road-test your idea before fully committing budget to any major branding work. This is why we recommend reading The Mom Test, by Rob Fitzpatrick and also Hunter's guide to… a minimum viable brand for Start-Ups.
A new 'logo' and 'brand refresh' are two of the most common design requests we receive from founders of fast-growing businesses looking to scale.
While budget and cash flow may not be major concerns at this stage, founders often underestimate the time, effort, and personal involvement needed to develop a strong, modern, human-to-human brand.
Although this may seem intimidating, adhering to a strategic planning process, maintaining open and honest communication, and fostering a collaborative mindset can significantly ease the journey. For more insights on guiding your team through this process, take a look at Hunter's guide to… managing a rebrand in a fast-growth business.
Google 'brand reboot' and depending where you're located (we work across Auckland, Sydney, Melbourne, and Wellington) you'll get 100 million+ results. However, the million-dollar marketing question is 'what's the reason behind your brand reboot'?
Whilst non-marketers might see brand reboots as superficial (logos, colours, fonts, illustrations, photography, and design collateral), smart marketers understand it's a far bigger strategic and creative opportunity to deliver real change for the business.
Whether you're part of a new senior leadership team or an entrepreneur taking on the old world regime, it's important not to sell yourself short. If you want real change, check out Let My People Go Surfing, by Yvon Chouinard.
FEATURED ARTICLE / THE MAKING OF... SERIES
The making of...
Tahini Neri.
Sometimes, sharing what you love with the world is all it takes to create the basis for an amazing business. Rikki Goldman gives out some of the passion that has built Tahini Neri.
