We are Hunter. Branding Agency In Melbourne
As Melbourne's premier branding agency, Hunter and Co. helps ambitious businesses define unique strategies that spark emotion and create lasting connections. Our passion for creative services drives us to develop powerful brand stories that resonate with the right audience, giving your business a competitive edge in today's digital world.
Our creative agency works closely with organisations across diverse industries to create ideas that transform businesses. As your trusted partner in brand design and graphic design, we breathe new life into companies seeking to intensify engagement with their customers. Our esteemed clients trust us to craft unique value propositions that attract and retain their target audience.
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FEATURED ARTICLE / THE MAKING OF... SERIES The making of... Foodpreneurs Festival.
CPG founders have it hard with a zillion Start-Up hoops to jump through. But there’s hope in the shape of Sydney’s CPG Industry legend, Chelsea Ford.
Start up
Now you've got your minimum viable product (MVP), it's time to think about your minimum viable brand (MVB).
Despite what the marketing and branding books say, we know first-hand that all Start-Ups are fundamentally different. Some are already well-versed in a particular category and have found a gap they know they can fill. Whereas others, simply jump in guns blazing on a passionate hunch.
Whichever way you get there, it's vital that you road-test your idea before fully committing budget to any major branding work. This is why we recommend reading The Mom Test, by Rob Fitzpatrick and also Hunter's guide to… a minimum viable brand for Start-Ups.
A new 'logo' and 'brand refresh' are two of the most common design requests we receive from entrepreneurs with fast-growing businesses looking to scale up.
Whilst budget and cash flow are no longer a constraint, founders will typically underestimate how much time, effort, and involvement is required from them to achieve a successful modern consumer-facing brand.
As daunting as this might sound; following a strategic planning process, being open and honest, and having a collaborative mindset are just some of the things that will help you get there. Want to learn more? Here's our top-line guide to managing your team through the process.
Google 'brand reboot' and depending where you're located (we work across Auckland, London, Melbourne, and Wellington) you'll get 100 million+ results. However, the million-dollar marketing question is 'what's the reason behind your brand reboot'?
Whilst non-marketers might see brand reboots as superficial (logos, colours, fonts, illustrations, photography, and design collateral), smart marketers understand it's a far bigger strategic and creative opportunity to deliver real change for the business.
Whether you're part of a new senior leadership team or an entrepreneur taking on the old world regime, it's important not to sell yourself short. If you want real change, check out Let My People Go Surfing, by Yvon Chouinard.
Brand Strategy
At Hunter and Co., we understand that a successful brand strategy is vital for your company's future. Our team of strategic thinkers helps define unique strategies that position your business for excellence. Whether you need a complete rebrand or want to develop your existing brand identity, we explore all possibilities to create compelling brand stories that resonate with your audience.
Brand Identity
Your brand identity is just the thing you need to stand out in a competitive marketplace. We specialize in packaging design and creative services that bring your new brand to life. Our approach combines creativity with strategic thinking to develop distinctive brand personalities that make your business unforgettable. From Australia to the world, we partner with ambitious organisations ready to embrace transformation.
As your branding agency in Melbourne, we're passionate about helping businesses reach their full potential. Our team works closely with you to understand your vision, define your unique value proposition, and create compelling brand experiences that drive real results. Let us help you tell your story and connect with your audience in meaningful ways that drive growth and success